Founder-led · Mumbai, India

A small studio that has done the job it automates.

We are a team of four in Mumbai: a founder who ran marketplace operations and finance for 12 years, an AI engineer, and two senior QA engineers. We build the systems online brands run on, and you deal with the person who designs them.

15+

Systems built and running in real businesses

Systems designed, built and still in daily use, across stock, orders, reports, money, listings and customer service.

~2 wks

From first call to a live system

From the first call to a live system for most builds, with a working demo every week.

24+

Checks before a report is allowed out

Checks in our reporting pipelines that must pass before a number is allowed out.

12+

Years running Amazon & marketplace ops

The founder's years running e-commerce operations and finance before writing software for them.

Why we exist

Most online brands run on spreadsheets and late nights.

Reorder sheets rebuilt every Monday. Purchase orders typed in by hand. Payouts nobody has matched. Complaints lost in a shared inbox. We have sat in those seats, so we know where the time goes and where the money slips.

We build the systems that do that work every day: they read your data, check it, and hand your team a result to approve. AI writes much of the code; a senior engineer designs and reviews every line; a separate team tests it. That is how a small team ships big-company quality in weeks.

We never name our clients, and we never show their screens. What you see on this site is drawn with dummy data.

The team

Built by people who have done the job.

The founder ran operations and finance for 12 years before writing software for them. Both testers come from finance and insurance, where a wrong number is a serious problem.

NS

Nitesh Sharma

Founder, Architect & Lead Engineer

12 years running e-commerce operations and finance before turning to software. Hands-on with Amazon end to end: Seller Central and Vendor Central, the SP-API and Ads API, quick-commerce and marketplace operations. Designs every system, owns security and data, reviews all code. Your direct contact, with no account manager in between.

LinkedIn
HK

Hazique Khalique

AI Engineer

Builds the AI parts: connecting models, keeping answers grounded in your data, and the confirm-before-acting steps.

AA

Azeem Ahmed Siddiqui

Senior QA Engineer

6 years testing stock-market trading platforms, where a wrong number costs real money. Tests orders, risk, APIs, web and mobile.

MF

Mohammed Faiz Ansari

Senior QA Engineer

Tests insurance and point-of-sale systems: partner APIs, premium calculations, database checks and automated browser tests.

Our promises

How every project runs.

  • Fixed scope, price and date

    Agreed in writing before we start.

  • A working demo every week

    On a test site you can open yourself.

  • Pay per milestone

    You pay when an agreed demo is accepted.

  • You own the code

    Code and documents are handed over as we go.

  • 90 days of support

    Fixes after go-live, then a yearly support plan if you want it.